Saturday, May 12, 2012

Pages that Needs Googles Attention

Hi All,

Today the topic is about the pages that Google needs to know in our site...

As per Google Custom Search Engine or commonly known as CSE can at the most crawl and index10,000 pages.... But are all your important pages being indexed....

Even if  they are getting indexed what is the ratio....

Answer lies in the sitemap.

Does anybody knows there are 3 types of Sitemap that crawler reads

1) Local Sitemap - Simple anchor text urls in the site which helps Users know how many pages are there in the site.....
2) Google Sitemap - An XML site map which Googles Reads and rates the pages according to its priority set in the sitemap.xml
3) URL List -  This url list is txt file name as urlist.txt which Yahoo! Slurp /BingBot reads


When Crawler comes to the site it sees the priority of the site set by the webmaster and according to that it sets its indexing rankings......

So when making the sitemap make sure to align those pages first which are most important to you.

This will help Google categorizes which pages are more important than others.....

please follow the below link for more help

http://support.google.com/customsearch/bin/answer.py?hl=en&answer=94097&ctx=cb&src=cb&cbid=-15zhbrbpv1v8m&cbrank=1






Wednesday, February 29, 2012

Meta Characters Google Read

Hi All,

Today the topic is about exactly how many characters does Google reads in the metas......

I was doing some testing on  many keywords. This is what I found

The Keyword I Search for is " SEO India"



 The characters in the above image are exactly of 60 characters.. 

The pattern shows that in coming future Google will reduce the amount the keyword reduction to 10 less

i.e. 50 characters.... prev... it was 70 characters and now its 60....

In the above Description Meta has also change from char.... 150 to 129 or 130....
I like to draw the attention of all the webmasters here that Title Tag and Description Tag has changed.....

PS: Use the keyword wisely in the given parameter..... 


Thursday, November 17, 2011

Goal Conversions- Traffic vs Keywords

Its very easy to understand the logic behind how to set a goal. What confuses us the conversation with the client as to what he/she wants as a Goal.....



Clients are very confused as to which is which......

They want rankings as to be their goal as well as their Traffic to be genuine and High.....

Is it really that what they want..... Think as an Analyst and the answers are even deeper than what you know.....





As an Analyst I suggest few points to be in note as to which is which.....
  • Seed Keywords to be on top 10 of Search Engines....
  • Traffic Increase
  • Branding
  • ROI of the efforts put in by Online Promoters.
What is ROI?
ROI Stands for Return on Investment.......

What exactly does that means...... Well in deep thinking it means a lot......
How are the visitors coming..... what are they doing...... how they exit..... which page do they visit the most..... and most importantly are they satisfied......

The Business is all about that... Satisfaction to users coming to the site via any source....

The result is Goal Conversions......

say 100 visitors visits the site daily, out of which 10 gives a call for service.... 30 fill up the form to complete the goals.... Where are the rest going....... Why are they leaving or more appropriately why are they not calling....

This suggest a lot of things to the site which are.....

  • Are we getting Genuine Traffic
  • Are we providing those services which the user wants...
  • Are our site UI
  • Is Download time slow or fast
  • Is Site relevant to them....
  • Any Broken Links or Page where the visitor visits and leaves as it is not found...
Once a Analyst consider these as major factors other than Rankings , ROI of the site will see the boost......




Wednesday, September 21, 2011

Movies Generate More Traffic with Online Search than Sites...

Movies Stars Driving More Traffic Than  Online Sites.

To think of it, Its Stupid yet True......

The other day when Bodyguard  was to release on Theathers across India, The search reached the top Noch.

How it happened was even surprising as People in and around India are crazy about Stars and Films....... Many may not know  that how search engine works (which is true) yet they keep buzzing the Search Engine (Google ) typing the name of the Film or Star to see the Developments.....
 


Moral of the story......

We SEO Guys take so much to get our site rank on top or even to drive a traffic of Hundred to our site.....

Stars just do it by their name.........

What sort of algo is this......

Regards

Puneet

Friday, April 29, 2011

Google Panda-Content Farming

Google Panda

Ever Since Google has updated its algo many sites has seen its worst color in the market......

Biggies who were dominating the market had started to go behind the shell...... Their sites were being closely watched by Google..... Many got flag hosting By Google for spamming......

This was to happen sooner or latter..... There was a big conference meeting held where Google, Bleko, MSN were pulling each other for spamming in the search engine.....

Nothing was there for the users searching but for Biggies getting there in top and love to dominate....

So suggestion:

Be crystal to Google....... Don't play blind game with Google when Google is having all the Aces up to its Sleeves.