Its very easy to understand the logic behind how to set a goal. What confuses us the conversation with the client as to what he/she wants as a Goal.....
Clients are very confused as to which is which......
They want rankings as to be their goal as well as their Traffic to be genuine and High.....
Is it really that what they want..... Think as an Analyst and the answers are even deeper than what you know.....
Clients are very confused as to which is which......
They want rankings as to be their goal as well as their Traffic to be genuine and High.....
Is it really that what they want..... Think as an Analyst and the answers are even deeper than what you know.....
As an Analyst I suggest few points to be in note as to which is which.....
- Seed Keywords to be on top 10 of Search Engines....
- Traffic Increase
- Branding
- ROI of the efforts put in by Online Promoters.
ROI Stands for Return on Investment.......
What exactly does that means...... Well in deep thinking it means a lot......
How are the visitors coming..... what are they doing...... how they exit..... which page do they visit the most..... and most importantly are they satisfied......
The Business is all about that... Satisfaction to users coming to the site via any source....
The result is Goal Conversions......
say 100 visitors visits the site daily, out of which 10 gives a call for service.... 30 fill up the form to complete the goals.... Where are the rest going....... Why are they leaving or more appropriately why are they not calling....
This suggest a lot of things to the site which are.....
- Are we getting Genuine Traffic
- Are we providing those services which the user wants...
- Are our site UI
- Is Download time slow or fast
- Is Site relevant to them....
- Any Broken Links or Page where the visitor visits and leaves as it is not found...
Once a Analyst consider these as major factors other than Rankings , ROI of the site will see the boost......
